Ramailo App: How to download and use in Nepal? Ramailo App: How to download and use in Nepal?
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Ramailo App: How to download and use in Nepal?

Ramailo App: A New Way to Express Yourself with Short Videos in Nepal

Have you ever wanted to create and share your own short videos with the world? Do you enjoy watching funny, creative, or educational clips from other people? If you answered yes to any of these questions, then you might be interested in Ramailo app, a new short video producing app in Nepal that was launched on 20th Nov, 2023 and is available at Google Playstore.

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Ramailo app is a platform where you can discover, create, and share short videos. You can choose from various categories such as comedy, music, dance, art, education, lifestyle, and more. You can also follow your favorite creators, like and comment on their videos, and chat with them. Ramailo app aims to provide a fun and engaging way for Nepalis to express themselves and connect with others.

How Ramailo app is a response to TikTok ban in Nepal?


The launch of Ramailo app in Nepal is seen by many as a response to the recent ban of TikTok, the popular short video app owned by Chinese company ByteDance. TikTok, which had more than 2.2 million users in Nepal, was banned by the Nepali government on November 13, 2023, citing its negative impact on social harmony, national unity, and public morality . The ban came after the government issued a directive for all social media platforms to register with the Ministry of Information and Communication Technology and open liaison offices in Nepal within three months, or face a shutdown .

Many TikTok users and content creators in Nepal were disappointed and frustrated by the ban, as they lost their platform to express themselves, showcase their talents, and earn money. Some of them even protested against the ban, claiming that it violated their freedom of expression and personal choice. However, some others welcomed the ban, arguing that TikTok was spreading harmful and inappropriate content, such as hate speech, pornography, violence, and fake news, among the Nepali youth and society .

In this context, Ramailo app, a new short video producing app in Nepal, was launched on November 20, 2023, as an alternative to TikTok. Ramailo app, which means "fun app" in Nepali, is developed by a team of Nepali software engineers and entrepreneurs Idea Jar, who claim that their app is made by Nepalis for Nepalis. Ramailo app aims to provide a fun and engaging way for Nepalis to create and share short videos, with various categories, filters, stickers, music, and effects. Ramailo app also supports Nepali language and offers local content and trends, while promoting Nepali culture and values.

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Ramailo app has received a positive response from the Nepali public, especially the young generation, who are eager to try out the new app and explore its features. Within a week of its launch, Ramailo app has already attracted more than 500,000 downloads and 100,000 active users, according to its developers. Many former TikTok users and influencers have also switched to Ramailo app, and have started creating and sharing their videos on the new platform. Ramailo app hopes to fill the gap left by TikTok in Nepal, and to become the leading short video app in the country.

What makes Ramailo app different from other short video apps?


There are many short video apps in the market, such as TikTok, Instagram Reels, YouTube Shorts, and more. So, what makes Ramailo app stand out from the crowd? Here are some of the features and benefits of Ramailo app that make it unique and appealing:

- Ramailo app is made by Nepalis for Nepalis. It is designed to cater to the needs and preferences of the Nepali audience. It supports Nepali language and offers local content and trends. It also promotes Nepali culture and values, and encourages users to showcase their talents and skills.

- Ramailo app is easy to use and user-friendly. It has a simple and intuitive interface that allows you to create and edit your videos with just a few taps. You can add filters, stickers, music, text, and more to make your videos more attractive and expressive. You can also browse and watch videos from different categories and hashtags, and discover new and popular creators.

- Ramailo app is a community of like-minded people. It is a place where you can find and interact with people who share your interests and passions. You can join challenges, participate in contests, and collaborate with other users. You can also give and receive feedback, support, and encouragement from your followers and friends.

- Ramailo app is a new source of entertainment and education. It is a platform where you can enjoy watching and creating short videos that are fun, creative, and informative. You can learn new things, get inspired, and discover new perspectives from different users. You can also share your knowledge, opinions, and experiences with others.

How to get started with Ramailo app?


If you are interested in trying out Ramailo app, here are the steps you need to follow to get started:

- Download Ramailo app from Google Playstore. The app is free and compatible with Android devices.

- Create your account and profile. You can sign up with your phone number, email, or Facebook account. You can also customize your profile with your name, photo, bio, and links.

- Explore and watch videos. You can swipe up and down to browse and watch videos from different categories and hashtags. You can also tap on the search icon to find videos by keywords, users, or sounds. You can also tap on the heart icon to like a video, the comment icon to leave a comment, and the share icon to share a video with others.

- Create and upload your own videos. You can tap on the plus icon to start creating your own videos. You can either record a video with your camera or upload a video from your gallery. You can then edit your video with various tools and effects. You can also add a caption, hashtags, and sound to your video. When you are done, you can tap on the post icon to upload your video to Ramailo app.

- Follow and interact with other users.
You can tap on the profile icon of any user to see their videos, followers, and following. You can also tap on the follow button to follow them and get notified of their new videos. You can also tap on the message icon to chat with them privately.

What are some of the short video trends to watch out for in 2023?

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Short video content is one of the most popular and effective forms of digital marketing in 2023.

According to HubSpot’s latest marketing strategy and trends report, short-form video content’s popularity will continue to rise in 2023, with 90% of global marketers increasing or maintaining their investment in short-form videos this year. For brands and content creators alike, here are some of the short video trends you need to know for 2023:

- Brand challenges. One of the ways to increase your brand awareness and engagement is to create and join challenges on short video platforms. Challenges are viral trends that invite users to participate in a specific task or activity and share their videos with a common hashtag. For example, you can create a challenge that showcases your product or service, or join a challenge that relates to your niche or industry.

- Influencer ads. Another way to boost your brand visibility and credibility is to collaborate with influencers on short video platforms. Influencers are users who have a large and loyal following and can influence their audience’s opinions and behaviors. You can partner with influencers who match your brand values and target audience, and ask them to create and share videos that feature or promote your brand.

- Product teasers. A third way to generate interest and excitement for your brand is to create and share product teasers on short video platforms. Product teasers are short videos that give a sneak peek of your upcoming or new product or service, and create curiosity and anticipation among your potential customers. You can use product teasers to showcase the features, benefits, or use cases of your product or service, and encourage users to pre-order or buy it.

- More user-generated content (UGC). A fourth way to enhance your brand trust and loyalty is to encourage and share more user-generated content on short video platforms. User-generated content is any content that is created and shared by your customers or fans, such as reviews, testimonials, or stories. You can use user-generated content to show social proof, customer satisfaction, and brand advocacy, and inspire other users to try or buy your product or service.

- More behind-the-brand videos. A fifth way to humanize your brand and connect with your audience is to create and share more behind-the-brand videos on short video platforms. Behind-the-brand videos are short videos that reveal the story, culture, or values of your brand, or the people behind it. You can use behind-the-brand videos to show your brand personality, mission, or vision, and build a rapport and relationship with your audience.

- More explainer or educational videos. A sixth way to add value and authority to your brand is to create and share more explainer or educational videos on short video platforms. Explainer or educational videos are short videos that teach or explain something to your audience, such as a concept, a skill, or a tip. You can use explainer or educational videos to showcase your expertise, solve a problem, or answer a question for your audience, and position yourself as a leader or a resource in your field.

Conclusion


Ramailo app is a new short video producing app in Nepal that offers a fun and engaging way for Nepalis to express themselves and connect with others. It has various features and benefits that make it different from other short video apps, and it is easy to use and user-friendly. If you are looking for a new way to enjoy and create short videos, you should give Ramailo app a try


You can also follow the latest short video trends to make your videos more effective and appealing. Ramailo app is a new way to express yourself with short videos in Nepal. Download it today and join the Ramailo community.

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